ALPINE HOTEL PERREN
Marketing Lead & Community Manager
Zermatt, Switzerland – 2025 – Project type: Real
Alpine Hotel Perren is a long-established hotel located in Zermatt, Switzerland, a renowned alpine destination.
The work focused on:
Brand positioning on social media
Improving and unifying visual graphics
Creating promotional materials for events, menus, and hotel activities
The result was a more consistent, modern, and engaging online presence aligned with the hotel’s identity.
My role in this project:
Led the overall marketing and social media strategy
Managed and grew the brand’s presence on Instagram
Designed visual content for posts, stories, events, and menus
Developed and maintained a consistent visual identity
Created promotional materials for hotel events and activities
Analyzed performance metrics and optimized content based on insights
Managed community interaction and audience engagement
Data Key Results
Within a 30-day period, the project achieved significant growth across key metrics:
33,183 total views (+138% vs. previous month)
3,434 accounts reached (+279%)
413 profile actions (+227%)
397 profile visits
16 external link clicks
The content attracted both existing followers and new users interested in the destination and the hotel experience.
Audience Reached
Primary age ranges
25–34 years: 39.1%
35–44 years: 26%
Location
Switzerland: 61.8%
Key cities: Zermatt (24.1%), Zurich, Bern
An adult, international audience aligned with the hotel’s guest profile.
Content Strategy
Growth was achieved through a strategy focused on:
Visual content aligned with the hotel’s brand identity
Seasonal storytelling (winter, alpine lifestyle)
Consistent posting across feed and stories
Growth & Performance
Steady month-over-month increase in views
50,000+ views in the best-performing month
Increased posting frequency boosted organic discovery
Result: stronger brand awareness and qualified traffic to the profile.
Reach distribution by format
45.7% of total views came from non-followers, expanding the brand’s organic reach.
Posts: 63.5%
Stories: 33.4%
Reels: 3.1%
Conclusion
This case study demonstrates how a well-executed organic content strategy can:
Significantly increase reach without paid advertising
Connect with an audience aligned with premium tourism
Strengthen the digital visibility of a hotel in a highly competitive destination like Zermatt
Results achieved through an organic strategy, with no paid media investment.
PORTFOLIO 