RESTAURANT ALM
Branding · Visual Identity · Social Media
Zermatt, Switzerland – 2025 – Project type: Real
ALM is an alpine restaurant located in Furi, Zermatt, with a strong connection to nature and local cuisine. The challenge was to create an identity that conveyed warmth, tradition, and alpine calm, while standing apart from typical tourist restaurants.
My role in this project:
- Brand Strategy & Creative Direction
- Visual Identity Design
- Logo & Symbol Development
- Graphic System & Visual Assets Support
- Social Media Visual Direction & Community Management
- Ongoing Brand Support & Consistency Guidance
Instagram Growth Overview
First 30 Days
During the first 30 days of activity, the Instagram account experienced steady organic growth driven by a strategic mix of posts, reels, and stories.
The account reached 36,183 total views and 2,984 unique accounts, with nearly half of the visibility coming from non-followers, validating the effectiveness of the content strategy in expanding reach beyond the existing audience.
A total of 17 pieces of content were published, generating 164 interactions and resulting in 69 new followers, with a net growth of +49 followers. Reels and stories proved especially effective in driving engagement, while posts contributed the highest share of overall visibility.
These results demonstrate how a consistent visual identity, clear messaging, and format diversification can accelerate early-stage audience growth and lay a solid foundation for long-term brand presence on social media.
PORTFOLIO 